The whole premise on which Abu is based is that of elephant conservation. The largest of land mammals is a keystone species (in other words, one that has a significant impact on the ecosystem in which it lives) and an integral part of Africa’s web of life.

The great paradox of elephant conservation is that while many African countries are experiencing rapidly declining elephant populations, others – such as Botswana – must cope with burgeoning numbers. Both declining and growing elephant populations present their own challenges.

The Abu Herd members are eloquent ambassadors for elephant conservation, and several elephants have successfully integrated into wild herds (naturally, at their own pace), where they continue to provide valuable data to local researchers and conservationists. Several of these elephants remain in the Abu Private Reserve, and cause much delight all round when their wanderings bring them close to camp.